Packaging & Ocean Design Series 4


I experimented on packaging design by using acrylic paint to design the packaging.


  1. Create die lines in Bristol Board using pencil, T-square and Triangle. Use French curves for round corners.
  2. Use cutter or Xacto knife to cut the the die lines.
  3. Apply Gesso to make the Bristol Board matte.
  4. Once dry, apply acrylic for painting.
  5. For photoshoot, I used LED light, DSLR and 50 mm prime lens.

Ocean Design Series: Movement


I added the principle of Movement and Emphasis. Movement can be seen through waves while emphasis is through moving the red creatures at the back of the opaqued waves to allowing the sharks full details be shown.

Ocean Design Series: Vector Pattern


I was working on packaging design with ocean theme when I had an inquiry. So I made a pattern design with the same concept. Indeed this may look a bit different from my previous design as there’s no scratchboard style incorporated. But the same process was used and has the same gravity wherein there’s the most critical process of freehand drawing.  I had fun working on this.

#shark #jellyfish #octopus #plankton #krill

Packaging Design Whiskey

I started to create packaging design staring with bottle labels. I choose whiskey and beer because they need bold graphics. Here are some few tips:

  1. Research on ingredients. I used rye.
  2. Invest time on freehand drawing.
  3. Treat background as equally important with foreground.

packagingdesign whiskey


Semalt Expert: Why & How To Report On Internal And External Traffic In Google Analytics

When it comes to setting up a Google Analytics account, it is vital that you can distinguish the internal sources of traffic from the external sources. We usually start off by obtaining your IP address, then proceed to block internal traffic so that only the internal traffic will be displayed within the report. We may also choose to compare external traffic vs. internal traffic perhaps through setting up a variety of views and filters.

Julia Vashneva, the Senior Customer Success Manager of Semalt, presents here a compelling practice in this regard.

In order to keep your internal traffic separate from your external traffic, you have to be well aware of all of your organization’s internal IP addresses. You can contact your company’s IT department if you require a complete list of all internal IP addresses. This may either be a single IP address or multiple addresses for different buildings or departments.

However, if this data is not available to you, you can always determine your own IP address and those of others through the Google search ‘What is my IP’. For small organizations, this is likely to be just one IP that is being utilized by all computers in the system.

If having internal traffic data analysis has no relevance to your organization and never will be, then it is advisable that you block it from all reporting data. This can be achieved through excluding internal data from your default Google Analytics view.

While making modifications to the default is a rather extreme task, it may be useful in the case that the website behavior of internal users tends to skew statistics. It is clear that internal user statistics will never be required. If you have to maintain the integrity of combined external and internal data, you will need to compare internal vs. external traffic instead.

The process to block internal traffic is quite an easy one. All you have to do is to Sign in to your Google Analytics account and visit the Admin panel. You then need to select the Account and Property for which you are intent on excluding traffic, Select Filters under the tab All Web Site Data and select New Filter.

You can name the Filter Exclude Internal Traffic. Ultimately, you select a Predefined filter, followed by Exclude and then enter your internal IP address. If you have multiple addresses to block you just have to repeat the process.

If you find it important to understand the behavior of external and internal users, it is vital that you maintain the integrity of the All Website Data view. To achieve this, all we have to do is create new views made specifically for your external and internal traffic. In this case, an internal view is created by including traffic from internal IPs. On the other hand, an external view is created by excluding all internal traffic.

Once you have set up external and internal views, you may switch between All Web Site data, external and internal views so as to ensure your reporting is thorough. To obtain access to each view, you can visit your Google Analytics Home tab. Alternatively, you may choose to jump to your view straight from the Accounts selection drop down.

Production Book: Between Animated Music Video (Song by Jerry Cantrell)


An Information Professional man named Jerry works on a Data Ceter and studies Masteral at the same time. It appears that everyday seems to be light and easy. An untimely disaster struck the Data Center and his Disaster Recovery Plan did not work. He was fired and somehow got him to confusion. To clear up his mind, he went to Ilocos and had a vacation without knowing that his professor will be there to. He relaxed his mind and there he strategized on how to fish for new career. He made an interactive portfolio using graphics software, animation, content management system and social networking site. He got a new job and his continues to live his cheerful life.


Scene 1

This starts with Jerry working on the Disaster Recovery Plan taking his job light and easy by showing that he enjoys drinking coffee waiting for 3:00 PM to log out of the Data Center and go to school. His professor named Sir JX gave him a project. After school, as usual he’ll go home and it’s another day.

Scene 2

Jerry taught that it’s another simple day in the Data Center. But then disaster struck the Data Center and how ironic his Disaster Recovery Plan did not work which resulted to his termination. He sank into confusion knowing the fact that he is unemployed.

Scene 3

He decided to go for a vacation in Ilocos and drink and do landscape photography as indicated with so much emphasis on photoshoot of places like Welcome to Vigan arch, Vigan Church and the Hotel.

Scene 4

This showed that at the same time he was having a vacation, his professor also went to the same place. Their crossroads meet every time Jerry will take a photo of a place – bad luck will happen to his professor such as the café signage that fell to the professor’s Chevrolet car and tsunami in the beach that brushed away the boat that Sir JX is riding.

Scene 5
Jerry went back to the hotel and drink. He taught of making an interactive portfolio to have a new job. He used Adobe Illustrator, Flash, Premiere, WordPress and Linkedin. He sent his email and was invited for an interview and was hired immediately.

Scene 6
Jerry started a new work and continues his study. It seems that his problem is solved but the he forgot to work on his project. This also showed Sir JX wearing bandages and looks like a mummified figure.

Scene 7 – Closing Remarks
This acknowledges the team who helped the director. At the end, Jerry was showed drinking and cheerful.


  • Between is one of the director’s favorite music. She paired it with her recent untimely end-of-contract from Safeway Philtech which put her into the crossroad between careers in Information Technology and Multimedia. Instead of spoiling this experience that keep her haunting from time-to-time since she got no fulltime work as of the time of this writing, she decided to make this as an inspiration to make her first animation.
  •  This story is also a compilation of real-life experiences that recalls the unfortunate experiences of the director’s former IT mentors who are highly technical and skilled but their careers were ruined due to either failed deployment or corporate political issues. Their careers are like gleaming towers crumbling before the director’s eyes and were restored after sometime.
  • This is much of recycling of a dark personal experience into a funny animated comic cartoon. It also aims to capture the 90s style of hand drawn flat cartoon style (like Beavis & Butthead) plus Edward Gorey or grunge texture.


By subscribing to Nelson’s Goodman medium theory of “When is Art?” the design adapts the “old school style” wherein the objects are represented as penned and scratchy instead of following with today’s trend of vectorized and iconographic style. Among the art influences for the illustration style are Albercth Durer, Goya, Otto Dix, Tales from the Crypt, Edward Gorey, Tim Burton, Beavis and Butthead, The Simpsons and Hey Arnold.

For the color scheme, this adapts the flat and poster-like Pop Art of Roy Lichenstein and Andy Warhol.



Jerry Cantrell, 1998

Goin’ to California, try and find my head
Gonna swim in the ocean until I’m dead
Let the infection spread

On my way to Texas, drive upon my ranch
Gonna take you fishin’ up Big Branch
Well, now you’re my catch

Somewhere in between the wrong and right
We fight
It’s fair to say that in your eyes I’m wrong,
And in my mind that’s alright

Somewhere in between the wrong and right
We fight
It’s fair to say that in your eyes I’m wrong,
And in my mind that’s alright

Off in New York City, good to see some friends
Scratched my nose upon a barette on her head
Laid up in a rental bed

Then back home to Seattle, fed the monkey man
I proceed to throw up all over my hand
Well, it ain’t so bad

Somewhere in between the wrong and right
We fight
It’s fair to say that in your eyes I’m wrong,
And in my mind…

Somewhere in between the wrong and right
We fight
It’s fair to say that in your eyes I’m wrong,
And in my mind that’s alright
That’s alright
That’s alright
That’s alright


Freehand drawing is used to create the storyboard. Drawing papers and pencil with softness of 3B, 4B, 5B and 6B were used. Each second was computed per stanza and an action was assigned for each second. The original length of the storyboard was shortened because much on the time was consumed by the number of frames that an object needs to move. For example, a pickup may take more or less 2.5 seconds instead of 1 second only.


The dominant color is based on the color scheme of Mapua which is red, gold and black while the accessories are poster colors resembling Pop Art.
Assigned Name Adobe Illustrator – Prints Adobe Flash – Video

Assigned Name Adobe Illustrator – Prints Adobe Flash – Video
Black C = 0 M = 0 Y = 0 K = 100 R = 0 G = 0 B = 0
Red C = 0 M = 100  Y = 100  K = 10 R = 215 G = 25 B = 32
Yellow Gold C = 0 M = 35 Y = 87 K = 0 R = 251 G = 175 B = 63
Orange C = 0 M = 100  Y = 100  K = 0 R = 240  G = 90 B = 40
Red Orange C = 0 M = 90 Y = 85 K = 0 R = 239 G = 64 B = 54
Blue C = 100 M = 59 Y = 0 K = 0 R = G = 103 B = 179
Dark Blue C = 100 M = 86  Y = 34 K = 24 R = 26 G = 53 B = 98
Beige C = 29 M = 46 Y = 20 K = 0 R = 207 G = 158 B = 118
Pink C = 18 M = 51 Y = 39 K = 0 R = 205 G = 139 B = 136
White C = 0 M = 0 Y = 0 K = 0 R = 255 G = 255 B = 255


A. Jerry
Jerry is the main character of the story. He works as an IT professional. The design is based on the producer’s imaginary character when she was a child. He possess the attributes of a typical guy from the 90s Grunge era. Tall, thin, long hair, goaty and wearing jeans and sneakers. He is named Jerry after Jerry Cantrell.

B. Sir JX
Sir JX is based on JX Chavez features – thin and wearing large eye glasses. He represents a stereotyped professor wearing a suspender, longleeves and pants. His attire change when he went to Ilocos unlike Jerry who retained a single attire all throughout the video.


  • Data Center Site I
  • Data Center Inside
  • Data Center Site II Manila Cityhall
  • Mapua University, Intramuros, Manila Classroom
  • Condominium Vigan Arch
  • Vigan Church Calle Crisologo
  • Hotel Bar in the Hotel
  • Beach

Ilocos specifically Vigan is the director’s favorite place for out-of-town. She loves to drink Bignay wine and eat Empanda and Bagnet and can be seen in the Bar scene.

Linear – all scenes except below are linear wherein the direction progresses to the right side.
One-way Perspective – the only scene that object moves towards the viewer by using one-way perspective and increasing the size of the object as it moves closer.


  • Blue is used as background color to indicate daylight.
  • Yellow is used as background color to indicate hot afternoon.
  • Red – is used as background color to indicate interiors of Data Center and Classroom.
  • Dark Blue is used as background to indicate night sky and bar interior


  1. Each object was sketched in drawing paper.
  2. Drawings of moving objects like human were dissected.
  3. Tracing paper and Unipin were used to finalize the drawings.
  4. Drawings were scanned and cleaned in Photoshop Magic Eraser.
  5. Scanned drawings were vectorized using Adobe Illustrator Image Trace.
  6. Grunge typographies were also self-made months ago using Adobe Illustrator.
  7. Vector objects were imported to Adobe Flash as symbols.
  8. Objects were animated using Motion Tween.
  9. Raw file is saved as .MOV.


  1. MOV files were compiled and rendered in Adobe Premiere.
  2. Premiere project was saved as MP4.
  3. Video was uploaded to Youtube.

What’s Different About Packaging Design

Packaging Design seems to be easy. But there’s something special about it. Of all the print media design, packaging design requires a 3 Dimensional representation. You need to cut the die lines then assemble it. It should stand on its own. It also needs to be photographed to show its efficiency. The deeper meaning on packaging design is that it crosses the boundary between Industrial Design and Multimedia Arts – pretty much a hybrid. That’s why packaging design needs careful planning and drafting skills.

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